I had a great time at an University of Iowa job fair which I attended with Tammy Shull, our HR manager, on Tuesday. We met many impressive students. In particular, I was impressed with the recognition in the university programs and students of the value of cross-discipline skills. It's sometimes hard enough to gain expertise in one narrow discipline.
As the November election appears on the horizon, it’s my civic duty to give the candidates and their handlers a primer on how they could modernize their approach and utilize some advanced electronic direct response advertising techniques to their advantage. After all, Infomercials are the most effective and measurable form of advertising there is, so I’m being patriotic and sharing our unique marketing expertise with the candidates.
We’re looking for abilities to manage web site design and online media campaigns for our clients. Our focus is to create and test high-conversion direct marketing websites and targeted direct response media campaigns to these sites. The idea candidate would have firsthand experience personally executing or managing as many of the following areas as possible:
Several unexpected, critical issues and tasks came up today which required me to drop my planned activities to handle. At times, in several different jobs, I've moaned and complained, or even railed at the injustice, inefficiency, or sheer stupidity of having things like this happen. These types of reactions have never had a positive impact on my career.
I had a chance to talk to some people at permissionTV. They have some really nice services and software. In particular I was very interested in their PDK, Permission TV Platform Development Kit. It made me think of think specifically of the pros/cons between paying to license something like this or building on an open source project like JV FLV Media Player.
I think I'm starting to get it, use it and live it: Facebook, texting, mobile email, mobile photos, mobile video, and even Twitter. You can see my Twitter feed on http://www.hawthorneblog.com/content/about-stephen-kelley. Do you want to play? Come on in, the water's fine! Twitter sskelley.
It's a new digital world out there and I'm feeling a little behind the times. My 13 year old son knows more about using mobile phones and social networking than I do. OK, maybe the REAL issue is that being social is a prerequisite and I'd rather be in deep solitude contemplating esoteric technical issues, but I can fake it. I "got" chat rooms and instant messaging though I eventually decided using them often did not fit my personality and work habits.
The flip side of this is that it can sometimes be tough to find good IT talent.
O'Reilly Safari books online has been an excellent source of technical books for me. I really appreciate Hawthorne footing the bill for my subscription. It has almost completely eliminated what used to be a hefty personal and company spending buying physical technical books.