This is a really weird move for Taco Bell.  The content doesn't really relate but the implementation is cool.  You can pick locations and limited actions for the model and then proceed to take your own takeaway photographs from the the shoot.  The controls are limited to zooming in and cropping, but the play control sells through.  I can't help but notice it looks remarkably close the the Pokemon game that came out for 64 awhile back.  Check it out:
http://www.directdaniella.com/