TV, Mobile, Web and More - Good Reads!

Tim Hawthorne's picture

In The New Content Economy, Consumers Want Access Not Ownership

http://paidcontent.org/article/419-in-the-new-content-economy-consumers-want-access-not-ownership/

Rrethinking Interactive TV Measurement

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117716&lfe=1

Local TV Media Buyers Howl at Nielsen's Metric Shift

http://adage.com/mediaworks/article?article_id=140609

NBC, Cox: Dynamic Ads Inserts Add Value

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117562

Friday Digirant: Cry, Baby, Cry

http://www.digidaydaily.com/stories/friday_digirant_cry_baby_cry

Will Pay-For-News Create A New Industry?

http://www.digidaydaily.com/stories/will_pay_for_news_create_a_new_industry

Netflix Goes Live On Sony's Bravia HDTVs, Blu-ray Players

http://www.multichannel.com/article/389410-Netflix_Goes_Live_On_Sony_s_Bravia_HDTVs_Blu_ray_Players.php

Women Watch Ads in Exchange for Virtual Currency

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117186

Microsoft's Massive Teams with Comscore to Measure Gaming Ads' Effectiveness

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117316

Virtual Goods Start Bringing Real Paydays

http://www.nytimes.com/2009/11/07/technology/internet/07virtual.html?_r=3&ref=technology

What Hath Apple Wrought?

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117075&lfe=1

New Digital Channels Could Be TV's New Wasteland

http://www.tvweek.com/blogs/2009/11/the-new-digital-channels-being-broadcast-by-your-local-stations-could-be-tvs-new-wa.php

 

 

 

 

 

 

 

 

 



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