TV, Mobile, Web and More - Good Reads!
In The New Content Economy, Consumers Want Access Not Ownership
http://paidcontent.org/article/419-in-the-new-content-economy-consumers-want-access-not-ownership/
Rrethinking Interactive TV Measurement
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117716&lfe=1
Local TV Media Buyers Howl at Nielsen's Metric Shift
http://adage.com/mediaworks/article?article_id=140609
NBC, Cox: Dynamic Ads Inserts Add Value
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117562
Friday Digirant: Cry, Baby, Cry
http://www.digidaydaily.com/stories/friday_digirant_cry_baby_cry
Will Pay-For-News Create A New Industry?
http://www.digidaydaily.com/stories/will_pay_for_news_create_a_new_industry
Netflix Goes Live On Sony's Bravia HDTVs, Blu-ray Players
Women Watch Ads in Exchange for Virtual Currency
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117186
Microsoft's Massive Teams with Comscore to Measure Gaming Ads' Effectiveness
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117316
Virtual Goods Start Bringing Real Paydays
http://www.nytimes.com/2009/11/07/technology/internet/07virtual.html?_r=3&ref=technology
What Hath Apple Wrought?
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117075&lfe=1
New Digital Channels Could Be TV's New Wasteland

- Tim Hawthorne's blog
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