Last evening I conducted a Hawthorne Videoactive Report TV interview with John Yarrington, Publisher of Response Magazine, about his new web site www.asseenonresponsetv.com. John and Adam Carrillo, Response's National Account Executive, braved canceled flights, lost luggage and a 5 hour car trip from Chicago to Fairfield, Iowa in time for dinner and a fascinating demo of their exciting new venture. 
 
Launching today, www.asseenonresponsetv.com is an exclusive online video library featuring more than 200 DRTV long and short form commercials and products. The new web site is expected to double in size by the end of 2008 and will offer DR marketers, agencies, vendors and consumers a complete and objective collection of every product available via a DRTV campaign.
 
Products are organized into 13 different vertical market channels, including housewares, beauty, fitness, automotive, etc. And you can search by product name or type.
 
Adjacent to each spot is info on the product name, price point, premiums, host talent, producer, marketer and a convenient link to the product's home web site for purchasing. Users can bookmark favorite spots, create a personal playlist and share the spots via email.
 
There's no user uploading of commercials, so if you want your spot or infomercial (cut down to 2-5 minutes) on the playlist you need to contact John or Adam directly.
 
www.asseenonresponsetv.com is a welcome addition to the Videoactive world of the net and will be a great research tool for DR marketers moving forward.
 
Check out my interview with John at www.videoactivereport.com.
 
Then contact John or Adam at:
 
Response Magazine Editorial and Sales Offices
201 Sandpointe Ave., Ste. 500
Santa Ana, CA 92707
Phone: 800-854-3112/714338-6700
Fax: 714-338-6710