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Display: A Medium Unsuited to the Message

With the economy in recession, and consumers examining their checking account balances more closely than ever, marketers have followed suit—spelling trouble for online display ads.


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Tim's top article picks for this week

20 practical predictions for the next 10 years in television

http://informitv.com/news/2010/01/01/20practicalpredictions/


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Creating a Frenzy with Online Video Contests

How to raise brand awareness and gain market share with online video contests!

 


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Made to Measure

 Q: How can I use online analytics tools to measure the effectiveness of my online video?


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Hot News from Tim's Picks!

What TV Everywhere May Tell Us About Online Ads

http://www.marketingvox.com/what-tv-everywhere-may-tell-us-about-online-ads-045793/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink

"Pay Per View" Means What Americans Want to Watch


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TV, Mobile, Web and More - Good Reads!

In The New Content Economy, Consumers Want Access Not Ownership

http://paidcontent.org/article/419-in-the-new-content-economy-consumers-want-access-not-ownership/


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Remembering the “I” in ROI

Though conventional wisdom counsels otherwise, it’s time to argue with some customers. For ad agencies, that’s advertisers—who haven’t lately always been right. Many have gutted their ad budgets, reacting to our troubled economy with caution and fear, rather than creativity and foresight. 


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What's New in Mobile

Google Set for Richer Advertising on Smartphones

http://adage.com/digital/article?article_id=139471

What Mobile Payments Will Mean for the Marketing World


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