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Mike Newman's picture

Lead Generation via DRTV is a Natural

By Gene Silverman, VP Marketing Services/Account Management, Hawthorne Direct
 
As a huge baseball fan, one of my all-time favorite movies is “The Natural.” Robert Redford plays the great Roy Hobbs, author Bernard Malamud’s fictional baseball star, who could throw a fastball so nasty that it would make Babe Ruth flail at thin air. When Roy himself was up to bat, his swing was as sweet as cherry pie and at the climax of the movie, his Pennant winning homerun off the light standard in right field ignited a fireworks display of mythic proportions.
 
Wouldn’t it be great if you could connect with your prospects with a call to action, just as natural as Roy Hobbs’ silky smooth swing connected with a baseball?

Tim Hawthorne's picture

Imagining a Direct Response iPad App

 For advertisers, the debate about whether Apple’s iPad provides superior experiences to its iPhone or Macbook is moot. With close to two million iPads sold in the U.S. by the end of June — and more than 200,000 more units selling weekly — iPadders are a rapidly growing enough audience to target with advertising.


Tim Hawthorne's picture

Tim's Picks for the Week!

Apple And Google Set To Capitalize (And Compete) On Internet TV


Tim Hawthorne's picture

Tim's Latest Recommended Reading List!

 Full Length Shows: Shifting the Dynamics of Online Video Viewing


Tim Hawthorne's picture

Media Buying 1oh!1

The “Ohs,” the “Aughts,” the “Naughts,” the “Double Os”–seems no one is quite sure what to call or how to characterize the decade recently retired. Globalization, war on terrorism, everything Apple, reality TV, emerging BRIC economies, Web 2.0, global warming–is there a tidy zeitgeist to be found? Some suggest it was the Age of Turbulence end-capped by two major recessions: ‘01 and ‘08-’09.


Tim Hawthorne's picture

Tim's Latest Recommended Reading List!

Amazon.com Now Selling More E-books Than Hardocover

http://www.dmwmedia.com/news/2010/07/20/amazoncom-now-selling-more-ebooks-hardocover

Pixazza Raises $12 Million for Commerce-Enabled Web Images

http://www.dmwmedia.com/news/2010/07/20/pixazza-raises-12-million-commerceenabled-web-images


Mike Newman's picture

Hoover Selects Hawthorne For DRTV


Stephen Kelley's picture

HTML 5: Hype and Reality

You've probably seen articles saying things like "HTML 5 will change everything," "the war between Flash and HTML5," and "HTML 5 will kill Flash." My opinion is that most of this is the same steady stream of hype that keeps the publication pipeline flowing. HTML 5 is of major importance and represents a fundamental upgrade and evolution of the foundations of the web.


Tim Hawthorne's picture

Tim's Latest Recommended Reading List

Hooked on Gadgets, and Paying a Mental Price

http://www.nytimes.com/2010/06/07/technology/07brain.html?partner=rss&emc=rss


Tim Hawthorne's picture

Over the Top, or Under a Cloud?

Remember Chris Crocker? He found his fifteen minutes by whining about media negativity toward then-beleaguered Ms. Spears, imploring the haters to “leave Britney alone!” Why reminisce? Because the relentless tech-driven onslaught threatening DRTV makes me sympathize with his motivation (while cringing at the painful execution).


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