Videoactive

Lead Generation via DRTV is a Natural

Submitted by Mike Newman on Thu, 09/02/2010 - 15:25

By Gene Silverman, VP Marketing Services/Account Management, Hawthorne Direct

As a huge baseball fan, one of my all-time favorite movies is “The Natural.” Robert Redford plays the great Roy Hobbs, author Bernard Malamud’s fictional baseball star, who could throw a fastball so nasty that it would make Babe Ruth flail at thin air. When Roy himself was up to bat, his swing was as sweet as cherry pie and at the climax of the movie, his Pennant winning homerun off the light standard in right field ignited a fireworks display of mythic proportions.

Wouldn’t it be great if you could connect with your prospects with a call to action, just as natural as Roy Hobbs’ silky smooth swing connected with a baseball?

Mike Newman's blog
Login or register to post comments
Read more
13 reads

Buick Leaves Grandpa Behind, Financing Farmville, Augmented Reality Everywhere

Submitted by Stephen Kelley on Thu, 08/26/2010 - 07:31

Stephen Kelley's blog
Login or register to post comments
20 reads

Tim's Picks for the Week!

Submitted by Tim Hawthorne on Thu, 08/19/2010 - 15:45

Apple And Google Set To Capitalize (And Compete) On Internet TV

Tim Hawthorne's blog
Login or register to post comments
Read more
76 reads

Hoover Selects Hawthorne For DRTV

Submitted by Mike Newman on Fri, 07/02/2010 - 20:11

Mike Newman's blog
Login or register to post comments
141 reads

Hulu Ups the Ante, Interactivity with Style, Jimmy Kimmel Works Webcam

Submitted by Stephen Kelley on Wed, 06/30/2010 - 08:26

Stephen Kelley's blog
Login or register to post comments
75 reads

Mayan Ruins in Your Living Room, Apple TV vs. Google TV, Commitment to Coupons

Submitted by Stephen Kelley on Tue, 06/08/2010 - 23:00

Stephen Kelley's blog
Login or register to post comments
78 reads

What Consumers Watch: Americans Spend More Time With Video Than Ever

Submitted by Mike Newman on Fri, 05/28/2010 - 11:03

Consumers devote 3.5 hours a month to using TV and the Internet simultaneously

We are seeing more and more evidence that video advertising needs to be a three screen strategy - television, web, mobile. According to The Nielsen Company and
their Three Screen Report for the 4th quarter of 2009, the typical American continues to increase his/her media time, watching each week almost 35 hrs of TV, 2 hrs of timeshifted TV, 22 minutes of online video and 4 minutes of mobile video, while also spending 4 hours on the Internet. In addition, Americans now spend 35% more time using the Internet and TV simultaneously than they were a year ago – now spending up to 3.5 hours each month surfing the Internet and watching TV at the same time.