Videoactive

Mike Newman's picture

Lead Generation via DRTV is a Natural

By Gene Silverman, VP Marketing Services/Account Management, Hawthorne Direct
 
As a huge baseball fan, one of my all-time favorite movies is “The Natural.” Robert Redford plays the great Roy Hobbs, author Bernard Malamud’s fictional baseball star, who could throw a fastball so nasty that it would make Babe Ruth flail at thin air. When Roy himself was up to bat, his swing was as sweet as cherry pie and at the climax of the movie, his Pennant winning homerun off the light standard in right field ignited a fireworks display of mythic proportions.
 
Wouldn’t it be great if you could connect with your prospects with a call to action, just as natural as Roy Hobbs’ silky smooth swing connected with a baseball?

Tim Hawthorne's picture

Tim's Picks for the Week!

Apple And Google Set To Capitalize (And Compete) On Internet TV


Mike Newman's picture

Hoover Selects Hawthorne For DRTV


Stephen Kelley's picture

Hulu Ups the Ante, Interactivity with Style, Jimmy Kimmel Works Webcam


Mike Newman's picture

What Consumers Watch: Americans Spend More Time With Video Than Ever

Consumers devote 3.5 hours a month to using TV and the Internet simultaneously

We are seeing more and more evidence that video advertising needs to be a three screen strategy - television, web, mobile.  According to The Nielsen Company and
their Three Screen Report for the 4th quarter of 2009, the typical American continues to increase his/her media time, watching each week almost 35 hrs of TV, 2 hrs of timeshifted TV, 22 minutes of online video and 4 minutes of mobile video, while also spending 4 hours on the Internet.  In addition, Americans now spend 35% more time using the Internet and TV simultaneously than they were a year ago – now spending up to 3.5 hours each month surfing the Internet and watching TV at the same time.


Stephen Kelley's picture

Ads In An Instant, Social Makes Registers Ring, 4Square AsksMen


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