I really enjoyed the music and story in this commercial: great message in a short time with almost no dialog. Great drama from HSBC bank. Did you catch the touch of humor with the bear?

The DRTV and Infomercial industry has had a history of scams and fast buck artists. Why? DRTV is an easy way to get immense mass media exposure (and revenues!) quickly - no matter whether you've got a legitimate product or a bogus one  And as long as I've been in the business (24 years), there's always a new article to be written with the age old Caveat Emptor warning.  As there should be. 
 

Last evening I conducted a Hawthorne Videoactive Report TV interview with John Yarrington, Publisher of Response Magazine, about his new web site www.asseenonresponsetv.com. John and Adam Carrillo, Response's National Account Executive, braved canceled flights, lost luggage and a 5 hour car trip from Chicago to Fairfield, Iowa in time for dinner and a fascinating demo of their exciting new venture. 
 

My household is never quiet – a family of four with boys ages 6 and 10 makes for a very lively environment with little down time.  What down time there is typically falls right before bedtime, with everyone gathering in the living room lobbying to watch a few minutes of their favorite TV programming.  However, last week as we wrapped up the standard routine of snacks, homework, chores, dinner, showers and more snacks, th

Call me a skeptic, but the latest DRTV products "review site" leaves me a bit underwhelmed. I came across AsSeenOnTV.info (http://www.asotv.info/) while trolling through YouTube. The comment there suggested that this new product review site had Web 2.0 geneaology, so excitedly I clicked, and pfffft ... nada. No *consumer* reviews, no networking, no commenting.