With the economy in recession, and consumers examining their checking account balances more closely than ever, marketers have followed suit—spelling trouble for online display ads.

20 practical predictions for the next 10 years in television

http://informitv.com/news/2010/01/01/20practicalpredictions/

Think You Need a 3-D Ad? Some Advice From Experts

http://adage.com/mediaworks/article?article_id=141395

What TV Everywhere May Tell Us About Online Ads

http://www.marketingvox.com/what-tv-everywhere-may-tell-us-about-online-ads-045793/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink

"Pay Per View" Means What Americans Want to Watch

 If current media reports are correct, the next time I suggest to my wife that I really need some nifty new product I just saw on TV, I won’t hear her ask “Why?” I’ll hear my TV blurt, “Excellent! We have an app for that.”

In The New Content Economy, Consumers Want Access Not Ownership

http://paidcontent.org/article/419-in-the-new-content-economy-consumers-want-access-not-ownership/

Though conventional wisdom counsels otherwise, it’s time to argue with some customers. For ad agencies, that’s advertisers—who haven’t lately always been right. Many have gutted their ad budgets, reacting to our troubled economy with caution and fear, rather than creativity and foresight. 

5 Steps to a Manageble Video Strategy

http://www.imediaconnection.com/content/24990.asp

How to Compete with Free Products

http://www.businessinsider.com/how-to-compete-with-free-products-2009-9

Knowledge Networks: Mobile Video Skyrockets