TV

Stephen Kelley's picture

Artistic Commercial From HSBC Bank

I really enjoyed the music and story in this commercial: great message in a short time with almost no dialog. Great drama from HSBC bank. Did you catch the touch of humor with the bear?

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Gene Silverman's picture

A Primer on Candidates’ DRTV Opportunities

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As the November election appears on the horizon, it’s my civic duty to give the candidates and their handlers a primer on how they could modernize their approach and utilize some advanced electronic direct response advertising techniques to their advantage. After all, Infomercials are the most effective and measurable form of advertising there is, so I’m being patriotic and sharing our unique marketing expertise with the candidates.


Tim Hawthorne's picture

Recurring Theme: Caveat Emptor

The DRTV and Infomercial industry has had a history of scams and fast buck artists. Why? DRTV is an easy way to get immense mass media exposure (and revenues!) quickly - no matter whether you've got a legitimate product or a bogus one  And as long as I've been in the business (24 years), there's always a new article to be written with the age old Caveat Emptor warning.  As there should be. 
 


Tim Hawthorne's picture

New Online DRTV Marketplace and Research

Last evening I conducted a Hawthorne Videoactive Report TV interview with John Yarrington, Publisher of Response Magazine, about his new web site www.asseenonresponsetv.com. John and Adam Carrillo, Response's National Account Executive, braved canceled flights, lost luggage and a 5 hour car trip from Chicago to Fairfield, Iowa in time for dinner and a fascinating demo of their exciting new venture. 
 


Sarah Ledger's picture

The Day the Screen Went Dark

My household is never quiet – a family of four with boys ages 6 and 10 makes for a very lively environment with little down time.  What down time there is typically falls right before bedtime, with everyone gathering in the living room lobbying to watch a few minutes of their favorite TV programming.  However, last week as we wrapped up the standard routine of snacks, homework, chores, dinner, showers and more snacks, th


Scot Wilcox's picture

Who Do They Think They're Kidding?

Call me a skeptic, but the latest DRTV products "review site" leaves me a bit underwhelmed. I came across AsSeenOnTV.info (http://www.asotv.info/) while trolling through YouTube. The comment there suggested that this new product review site had Web 2.0 geneaology, so excitedly I clicked, and pfffft ... nada. No *consumer* reviews, no networking, no commenting.
 


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