Apple And Google Set To Capitalize (And Compete) On Internet TV

 Full Length Shows: Shifting the Dynamics of Online Video Viewing

Consumers devote 3.5 hours a month to using TV and the Internet simultaneously

We are seeing more and more evidence that video advertising needs to be a three screen strategy - television, web, mobile.  According to The Nielsen Company and
their Three Screen Report for the 4th quarter of 2009, the typical American continues to increase his/her media time, watching each week almost 35 hrs of TV, 2 hrs of timeshifted TV, 22 minutes of online video and 4 minutes of mobile video, while also spending 4 hours on the Internet.  In addition, Americans now spend 35% more time using the Internet and TV simultaneously than they were a year ago – now spending up to 3.5 hours each month surfing the Internet and watching TV at the same time.

DRTV Finds a New Screen

http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=127227

Have you ever endured one of these common videos?

Everyone is experimenting with online videos these days, which means that if your company’s clips don’t convince viewers to take action, fast-fingered cybersurfers will simply finish watching, hit “close” and cruise on over to another video.

Chuck Norris, Lady Gaga and Justin Bieber Walk Into a Bar ...

http://adage.com/mediaworks/article?article_id=142776

Instant Ads Set the Pace on the Web

It's a good sign when I play with new toys.

20 practical predictions for the next 10 years in television

http://informitv.com/news/2010/01/01/20practicalpredictions/