News

Lead Generation via DRTV is a Natural

Submitted by Mike Newman on Thu, 09/02/2010 - 15:25

By Gene Silverman, VP Marketing Services/Account Management, Hawthorne Direct

As a huge baseball fan, one of my all-time favorite movies is “The Natural.” Robert Redford plays the great Roy Hobbs, author Bernard Malamud’s fictional baseball star, who could throw a fastball so nasty that it would make Babe Ruth flail at thin air. When Roy himself was up to bat, his swing was as sweet as cherry pie and at the climax of the movie, his Pennant winning homerun off the light standard in right field ignited a fireworks display of mythic proportions.

Wouldn’t it be great if you could connect with your prospects with a call to action, just as natural as Roy Hobbs’ silky smooth swing connected with a baseball?

Mike Newman's blog
Login or register to post comments
Read more
13 reads

Back to the Future, The Brandmercial

Submitted by Mike Newman on Thu, 09/02/2010 - 14:55

Ok, I admit to stealing the title of this article from the wonderfully entertaining Michael J. Fox movie trilogy. But in marking the 25^th anniversary of the first Back To The Future movie, nothing could be more appropriate for the most exciting form of DRTV – the Brandmercial.

First appearing in the mid-1990’s and pioneered by Tim Hawthorne and Hawthorne Direct, the Brandmercial is a hybrid Infomercial where an authentic brand image is created, right along with the selling mechanics of DRTV. Brandmercials are

Mike Newman's blog
Login or register to post comments
Read more
21 reads

Buick Leaves Grandpa Behind, Financing Farmville, Augmented Reality Everywhere

Submitted by Stephen Kelley on Thu, 08/26/2010 - 07:31

Stephen Kelley's blog
Login or register to post comments
20 reads

Tim's Latest Recommended Reading List!

Submitted by Tim Hawthorne on Wed, 08/04/2010 - 14:09

Full Length Shows: Shifting the Dynamics of Online Video Viewing

Tim Hawthorne's blog
Login or register to post comments
Read more
95 reads

Creating Demand: The Secret of DRTV

Submitted by Mike Newman on Fri, 07/30/2010 - 17:03

What a great idea! It solves my problem! That’s a better way! Now it’s easy! I’ve got to have it! All of these statements, and hundreds more just like it, are common thoughts we all have when watching Direct Response Television. And of course, these are thoughts the creative geniuses who write and produce DRTV want you to have. Why? The obvious answer is because products and services are being sold and sellers want viewers to buy. But that’s putting the cart before the horse. The real answer, and not so obvious to the viewer, is DRTV’s ability to create demand. Whether it’s a product or service no other form of advertising has the ability to create demand like DRTV.