Interactive
Lead Generation via DRTV is a Natural

- Mike Newman's blog
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- 13 reads
Back to the Future, The Brandmercial

- Mike Newman's blog
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- 21 reads
Buick Leaves Grandpa Behind, Financing Farmville, Augmented Reality Everywhere
- Stephen Kelley's blog
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- 20 reads
Tim's Picks for the Week!
- Tim Hawthorne's blog
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- 76 reads
Creating Demand: The Secret of DRTV

- Mike Newman's blog
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- 73 reads
Tim's Latest Recommended Reading List!
Amazon.com Now Selling More E-books Than Hardocover
http://www.dmwmedia.com/news/2010/07/20/amazoncom-now-selling-more-ebooks-hardocover
Pixazza Raises $12 Million for Commerce-Enabled Web Images
http://www.dmwmedia.com/news/2010/07/20/pixazza-raises-12-million-commerceenabled-web-images

- Tim Hawthorne's blog
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- 107 reads
Tim's Latest Recommended Reading List
Hooked on Gadgets, and Paying a Mental Price
http://www.nytimes.com/2010/06/07/technology/07brain.html?partner=rss&emc=rss

- Tim Hawthorne's blog
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- 202 reads
What Consumers Watch: Americans Spend More Time With Video Than Ever
Consumers devote 3.5 hours a month to using TV and the Internet simultaneously
We are seeing more and more evidence that video advertising needs to be a three screen strategy - television, web, mobile. According to The Nielsen Company and
their Three Screen Report for the 4th quarter of 2009, the typical American continues to increase his/her media time, watching each week almost 35 hrs of TV, 2 hrs of timeshifted TV, 22 minutes of online video and 4 minutes of mobile video, while also spending 4 hours on the Internet. In addition, Americans now spend 35% more time using the Internet and TV simultaneously than they were a year ago – now spending up to 3.5 hours each month surfing the Internet and watching TV at the same time.

- Mike Newman's blog
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- 110 reads
Tim's Latest Recommended Reading List
DRTV Finds a New Screen
http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=127227

- Tim Hawthorne's blog
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- 160 reads
Tim's Top Article Picks for This Week
- Tim Hawthorne's blog
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- 146 reads



