Hawthorne Direct Announces Gina Lombardo-Negron as Short Form Media Supervisor

Hawthorne Direct Announces Scott Montgomery as Media Buyer

Hawthorne Direct Announced as Four Times Communicator Awards Winner

Surprisingly my greatest personal challenge in my position as CTO is not technology. Technology is the easy part: I enjoy it and excel in it. However, technology alone never seems to address the real needs of our company, and I suspect any company. There is an overabundance of technology available and it is easy to drown in cool technology, sucking up as much resources as are made available. I believe my role is to select the minimal amount of the appropriate technology to effectively address our needs.

Mark Cohen, CMO at Human Factors International came to Hawthorne today to give a command performance of a talk I heard him give a few months ago. After hearing this talk the first time, I asked him to come to Hawthorne to give it to our leadership team.

I've never been much of a salesman, but I'm getting more and more of a thrill seeing orders come in through the ecommerce sites we've been developing. Some of it is the usual satisfaction of a working system that scales to handle a load. However, the new thrill is that I'm more a part of actually selling something than I've ever been before. I'm contributing to the success of our clients and Hawthorne.

You can teach an old geek to enjoy sales!

Director of Digital and Interactive Services for Direct Response Advertising.

Lead development and implementation of digital and interactive client services.

Evaluate, recommend and coordinate vendors and alliance partners for online marketing client opportunities to optimize revenue for both the client and Hawthorne.
Understand optimal online campaign strategy, management, reporting and statistical requirements.

Check out the story on the Hollywood Center Studios web site. There's also a press release on our main site.

In a recent DRTV campaign, we noticed new search terms showing on Google trends. Data in relative units for one example is shown below.

While this is an obvious phenomena, it's interesting to track the data. Search does not create it's own demand: people need to know about a product phrase before they start searching on it.

In my first job outside academia, I was encouraged to break my habit of cobbling things together from whatever I could scrounge for free and begin spending money on the best hardware and software I could find. At the time and place, this was exactly what was needed for me and the company. Since then, I’ve continued to integrate the benefits of being frugal and using the best. In almost all cases, the best is the most frugal course.

I had a great time at an University of Iowa job fair which I attended with Tammy Shull, our HR manager, on Tuesday. We met many impressive students. In particular, I was impressed with the recognition in the university programs and students of the value of cross-discipline skills. It's sometimes hard enough to gain expertise in one narrow discipline.

We’re looking for abilities to manage web site design and online media campaigns for our clients. Our focus is to create and test high-conversion direct marketing websites and targeted direct response media campaigns to these sites. The idea candidate would have firsthand experience personally executing or managing as many of the following areas as possible: