Hawthorne Direct

Mike Newman's picture

Lead Generation via DRTV is a Natural

Submitted by Mike Newman on Thu, 09/02/2010 - 15:25
By Gene Silverman, VP Marketing Services/Account Management, Hawthorne Direct
 
As a huge baseball fan, one of my all-time favorite movies is “The Natural.” Robert Redford plays the great Roy Hobbs, author Bernard Malamud’s fictional baseball star, who could throw a fastball so nasty that it would make Babe Ruth flail at thin air. When Roy himself was up to bat, his swing was as sweet as cherry pie and at the climax of the movie, his Pennant winning homerun off the light standard in right field ignited a fireworks display of mythic proportions.
 
Wouldn’t it be great if you could connect with your prospects with a call to action, just as natural as Roy Hobbs’ silky smooth swing connected with a baseball?

Mike Newman's picture

Back to the Future, The Brandmercial

Submitted by Mike Newman on Thu, 09/02/2010 - 14:55
Ok, I admit to stealing the title of this article from the wonderfully entertaining Michael J. Fox movie trilogy. But in marking the 25th anniversary of the first Back To The Future movie, nothing could be more appropriate for the most exciting form of DRTV – the Brandmercial.
  
First appearing in the mid-1990’s and pioneered by Tim Hawthorne and Hawthorne Direct, the Brandmercial is a hybrid Infomercial where an authentic brand image is created, right along with the selling mechanics of DRTV. Brandmercials are 

Stephen Kelley's picture

Buick Leaves Grandpa Behind, Financing Farmville, Augmented Reality Everywhere

Submitted by Stephen Kelley on Thu, 08/26/2010 - 07:31

Mike Newman's picture

Creating Demand: The Secret of DRTV

Submitted by Mike Newman on Fri, 07/30/2010 - 17:03
What a great idea! It solves my problem! That’s a better way! Now it’s easy! I’ve got to have it! All of these statements, and hundreds more just like it, are common thoughts we all have when watching Direct Response Television. And of course, these are thoughts the creative geniuses who write and produce DRTV want you to have. Why? The obvious answer is because products and services are being sold and sellers want viewers to buy. But that’s putting the cart before the horse. The real answer, and not so obvious to the viewer, is DRTV’s ability to create demand. Whether it’s a product or service no other form of advertising has the ability to create demand like DRTV. 

Mike Newman's picture

Hoover Selects Hawthorne For DRTV

Submitted by Mike Newman on Fri, 07/02/2010 - 20:11

Tim Hawthorne's picture

Tim Hawthorne Interviewed on Fox Business Cable Network

Submitted by Tim Hawthorne on Thu, 06/10/2010 - 15:43


Stephen Kelley's picture

Mayan Ruins in Your Living Room, Apple TV vs. Google TV, Commitment to Coupons

Submitted by Stephen Kelley on Tue, 06/08/2010 - 23:00

Mike Newman's picture

What Consumers Watch: Americans Spend More Time With Video Than Ever

Submitted by Mike Newman on Fri, 05/28/2010 - 11:03

Consumers devote 3.5 hours a month to using TV and the Internet simultaneously

We are seeing more and more evidence that video advertising needs to be a three screen strategy - television, web, mobile.  According to The Nielsen Company and
their Three Screen Report for the 4th quarter of 2009, the typical American continues to increase his/her media time, watching each week almost 35 hrs of TV, 2 hrs of timeshifted TV, 22 minutes of online video and 4 minutes of mobile video, while also spending 4 hours on the Internet.  In addition, Americans now spend 35% more time using the Internet and TV simultaneously than they were a year ago – now spending up to 3.5 hours each month surfing the Internet and watching TV at the same time.


Stephen Kelley's picture

Google Makes Over Tired TV, UrbanDaddy Perks Up, Happy Anniversary YouTube

Submitted by Stephen Kelley on Thu, 05/27/2010 - 08:47

Stephen Kelley's picture

Ads In An Instant, Social Makes Registers Ring, 4Square AsksMen

Submitted by Stephen Kelley on Wed, 05/19/2010 - 13:31

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