Hawthorne Blog

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Tim Hawthorne's picture

Display: A Medium Unsuited to the Message

With the economy in recession, and consumers examining their checking account balances more closely than ever, marketers have followed suit—spelling trouble for online display ads.


Tim Hawthorne's picture

Tim's top article picks for this week

20 practical predictions for the next 10 years in television

http://informitv.com/news/2010/01/01/20practicalpredictions/


Tim Hawthorne's picture

Creating a Frenzy with Online Video Contests

How to raise brand awareness and gain market share with online video contests!

 


Tim Hawthorne's picture

Made to Measure

 Q: How can I use online analytics tools to measure the effectiveness of my online video?


Tim Hawthorne's picture

Hot News from Tim's Picks!

What TV Everywhere May Tell Us About Online Ads

http://www.marketingvox.com/what-tv-everywhere-may-tell-us-about-online-ads-045793/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink

"Pay Per View" Means What Americans Want to Watch


Stephen Kelley's picture

New feature for our blog - easy to embed videos

At the bottom of the blog post entry screen, you'll see a new field named Embedded Video. You should be able to cut and paste a link from any of the video sites listed in the help for this field. The system will then embed that video in your blog post. For example, I pasted the YouTube link to our most recent Videoactive report in this post: http://www.youtube.com/watch?v=Gc67jStSB68


Tim Hawthorne's picture

The Best Click-to-Buy App: Boosting DRTV's Profile

 If current media reports are correct, the next time I suggest to my wife that I really need some nifty new product I just saw on TV, I won’t hear her ask “Why?” I’ll hear my TV blurt, “Excellent! We have an app for that.”


Tim Hawthorne's picture

TV, Mobile, Web and More - Good Reads!

In The New Content Economy, Consumers Want Access Not Ownership

http://paidcontent.org/article/419-in-the-new-content-economy-consumers-want-access-not-ownership/


Tim Hawthorne's picture

Remembering the “I” in ROI

Though conventional wisdom counsels otherwise, it’s time to argue with some customers. For ad agencies, that’s advertisers—who haven’t lately always been right. Many have gutted their ad budgets, reacting to our troubled economy with caution and fear, rather than creativity and foresight. 


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