DRTV
Lead Generation via DRTV is a Natural

- Mike Newman's blog
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Back to the Future, The Brandmercial

- Mike Newman's blog
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Imagining a Direct Response iPad App
For advertisers, the debate about whether Apple’s iPad provides superior experiences to its iPhone or Macbook is moot. With close to two million iPads sold in the U.S. by the end of June — and more than 200,000 more units selling weekly — iPadders are a rapidly growing enough audience to target with advertising.

- Tim Hawthorne's blog
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Creating Demand: The Secret of DRTV

- Mike Newman's blog
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Media Buying 1oh!1
The “Ohs,” the “Aughts,” the “Naughts,” the “Double Os”–seems no one is quite sure what to call or how to characterize the decade recently retired. Globalization, war on terrorism, everything Apple, reality TV, emerging BRIC economies, Web 2.0, global warming–is there a tidy zeitgeist to be found? Some suggest it was the Age of Turbulence end-capped by two major recessions: ‘01 and ‘08-’09.

- Tim Hawthorne's blog
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Tim's Latest Recommended Reading List!
Amazon.com Now Selling More E-books Than Hardocover
http://www.dmwmedia.com/news/2010/07/20/amazoncom-now-selling-more-ebooks-hardocover
Pixazza Raises $12 Million for Commerce-Enabled Web Images
http://www.dmwmedia.com/news/2010/07/20/pixazza-raises-12-million-commerceenabled-web-images

- Tim Hawthorne's blog
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Hoover Selects Hawthorne For DRTV
- Mike Newman's blog
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Watch TV, Go To The Store

- Mike Newman's blog
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DRTV: Unconventional Recessionary Wisdom
I have written often of DRTV’s effectiveness during economic recessions, because (unfortunately) the business cycle guarantees them. The recent malaise is the third major recession of the last twenty years, and certainly the worst. The first two forced us to author a DRTV platform for tough times, which, as we exit this downturn, is worth a revisit. Some tenets are common sense:

- Tim Hawthorne's blog
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Tim's Latest Recommended Reading List
Hooked on Gadgets, and Paying a Mental Price
http://www.nytimes.com/2010/06/07/technology/07brain.html?partner=rss&emc=rss

- Tim Hawthorne's blog
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