With the economy in recession, and consumers examining their checking account balances more closely than ever, marketers have followed suit—spelling trouble for online display ads.

Think You Need a 3-D Ad? Some Advice From Experts

http://adage.com/mediaworks/article?article_id=141395

 If current media reports are correct, the next time I suggest to my wife that I really need some nifty new product I just saw on TV, I won’t hear her ask “Why?” I’ll hear my TV blurt, “Excellent! We have an app for that.”

In The New Content Economy, Consumers Want Access Not Ownership

http://paidcontent.org/article/419-in-the-new-content-economy-consumers-want-access-not-ownership/

Though conventional wisdom counsels otherwise, it’s time to argue with some customers. For ad agencies, that’s advertisers—who haven’t lately always been right. Many have gutted their ad budgets, reacting to our troubled economy with caution and fear, rather than creativity and foresight. 

5 Steps to a Manageble Video Strategy

http://www.imediaconnection.com/content/24990.asp

As global ad dollars have shrunk, even the trendiest new media are feeling the pinch. Internet advertising—a rocket-fueled 23.4 billion dollar market in 2008—continues its laggard pace, down 4.4 percent during the 3rd quarter.  ROI is the new mantra for even old advertisers, much to the chagrin of an unexpected suspect: the online ad industry itself.

Knowledge Networks: Mobile Video Skyrockets

Q:How can micro-blogging enhance my DRTV marketing efforts?

A:The June ERA webinar “Top Five Keys to Twitter Retail Success” is a must-see presentation for anyone with deep roots in infomercial marketing (https://retailing.webex.com/ec0600l/eventcenter).

TV Shapes Up As Web Battleground

http://online.wsj.com/article/SB125366988207032789.html?mod=dist_smartbrief

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