Here's a screenshot of one of our sites at #3 for a Google search on DRTV. Personally I'm rooting for Dancing Rabbit Ecovillage TV to capture the top spot for DRTV.

The DRTV and Infomercial industry has had a history of scams and fast buck artists. Why? DRTV is an easy way to get immense mass media exposure (and revenues!) quickly - no matter whether you've got a legitimate product or a bogus one  And as long as I've been in the business (24 years), there's always a new article to be written with the age old Caveat Emptor warning.  As there should be. 
 

Last evening I conducted a Hawthorne Videoactive Report TV interview with John Yarrington, Publisher of Response Magazine, about his new web site www.asseenonresponsetv.com. John and Adam Carrillo, Response's National Account Executive, braved canceled flights, lost luggage and a 5 hour car trip from Chicago to Fairfield, Iowa in time for dinner and a fascinating demo of their exciting new venture. 
 

I returned last night from the International Home and Housewares Show in Chicago, where I have been every year for the past 15 years or so. Like every year, I had client meetings, made some new contacts and ended up with sore feet. It always seems that I have one meeting after another scheduled at opposite ends of the McCormick Exhibition Halls. Next year, I will be sure to wear my sneakers!
 

Today we're starting a Hawthorne Direct blog -- all the news and views on integrated response advertising from our Hawthorne staff, that's fit to post.

Call me a skeptic, but the latest DRTV products "review site" leaves me a bit underwhelmed. I came across AsSeenOnTV.info (http://www.asotv.info/) while trolling through YouTube. The comment there suggested that this new product review site had Web 2.0 geneaology, so excitedly I clicked, and pfffft ... nada. No *consumer* reviews, no networking, no commenting.