Advertising

Stephen Kelley's picture

Under New Owner, Burger King May Spend More on Marketing


NEW YORK (AdAge.com) -- The $4 billion sale of Burger King to 3G Capital Management this week doesn't mean flip for McDonald's firmer-than-ever position as the No. 1 burger chain. But it does present an opportunity to steal back at least some of the share ceded in the past couple of years to the Golden Arches as well as fast-feeders like Wendy's, Subway and Domino's.

Stephen Kelley's picture

Rockfish Taps Two P&G Execs to Open Cincinnati Office

Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row.


Stephen Kelley's picture

Rockfish Taps Two P&G Execs to Open Cincinnati Office

BATAVIA, Ohio (AdAge.com) -- Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row.


Mike Newman's picture

Lead Generation via DRTV is a Natural

By Gene Silverman, VP Marketing Services/Account Management, Hawthorne Direct
 
As a huge baseball fan, one of my all-time favorite movies is “The Natural.” Robert Redford plays the great Roy Hobbs, author Bernard Malamud’s fictional baseball star, who could throw a fastball so nasty that it would make Babe Ruth flail at thin air. When Roy himself was up to bat, his swing was as sweet as cherry pie and at the climax of the movie, his Pennant winning homerun off the light standard in right field ignited a fireworks display of mythic proportions.
 
Wouldn’t it be great if you could connect with your prospects with a call to action, just as natural as Roy Hobbs’ silky smooth swing connected with a baseball?

Mike Newman's picture

Back to the Future, The Brandmercial

Ok, I admit to stealing the title of this article from the wonderfully entertaining Michael J. Fox movie trilogy. But in marking the 25th anniversary of the first Back To The Future movie, nothing could be more appropriate for the most exciting form of DRTV – the Brandmercial.
  
First appearing in the mid-1990’s and pioneered by Tim Hawthorne and Hawthorne Direct, the Brandmercial is a hybrid Infomercial where an authentic brand image is created, right along with the selling mechanics of DRTV. Brandmercials are 

Stephen Kelley's picture

AOL's Armstrong: Why We Went With Google


NEW YORK (AdAge.com) -- In a sign of Google's renewed belief in AOL's future, the search giant has outbid Microsoft to retain AOL's search traffic for another five years. Terms of the deal were not disclosed, but Citigroup analyst Mark Mahaney reports it is structured as a revenue share and does not include any upfront payments or guarantees. Ad Age talked with AOL CEO Tim Armstrong about the deal.

Stephen Kelley's picture

Israeli Teens Swipe Wristbands to Update Facebook Status


LONDON (AdAge.com) -- Coca-Cola is pioneering technology in Israel that allows users to automatically update their Facebook status by swiping a wristband across a reader. At the Coca-Cola Village, a fixture of the summer scene for Israeli teenagers, village inhabitants can use The Like Machine, dreamed up by digital agency Publicis E-dologic, to register that they "like" a certain activity.

Stephen Kelley's picture

Ice Cream Goes to the Dogs


Time Warner's U.K. children's TV channel Boomerang wanted to bring the pet-loving brand to life with a party in a London park for its adoring viewers and found the answer in a doggy ice cream van.


Stephen Kelley's picture

Shoppers Show Up for Back to School


NEW YORK (AdAge.com) -- Steep discounts lured shoppers in August, contributing to a surprisingly strong performance from the nation's retailers.


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