NEW YORK (AdAge.com) -- The $4 billion sale of Burger King to 3G Capital Management this week doesn't mean flip for McDonald's firmer-than-ever position as the No. 1 burger chain. But it does present an opportunity to steal back at least some of the share ceded in the past couple of years to the Golden Arches as well as fast-feeders like Wendy's, Subway and Domino's.

Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row.

BATAVIA, Ohio (AdAge.com) -- Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row.

NEW YORK (AdAge.com) -- In a sign of Google's renewed belief in AOL's future, the search giant has outbid Microsoft to retain AOL's search traffic for another five years. Terms of the deal were not disclosed, but Citigroup analyst Mark Mahaney reports it is structured as a revenue share and does not include any upfront payments or guarantees. Ad Age talked with AOL CEO Tim Armstrong about the deal.

LONDON (AdAge.com) -- Coca-Cola is pioneering technology in Israel that allows users to automatically update their Facebook status by swiping a wristband across a reader. At the Coca-Cola Village, a fixture of the summer scene for Israeli teenagers, village inhabitants can use The Like Machine, dreamed up by digital agency Publicis E-dologic, to register that they "like" a certain activity.

Time Warner's U.K. children's TV channel Boomerang wanted to bring the pet-loving brand to life with a party in a London park for its adoring viewers and found the answer in a doggy ice cream van.

NEW YORK (AdAge.com) -- Steep discounts lured shoppers in August, contributing to a surprisingly strong performance from the nation's retailers.