Advertising

What Kind of Brand Associates With Chatroulette?


LONDON (AdAge.com) -- What kind of brand would want to associate with Chatroulette? Well, French Connection -- of FCUK fame -- would, and the U.K.-based clothing retailer is using the random, anonymous chat room for a marketing push.


New Volley of Ads Aims to Stop Obama's Health-Care Reforms


NEW YORK (AdAge.com) -- Seven months after an initial blitz of advertising surrounding the health-care reform bill, various parties are at it again in response to President Barack Obama's push to have the Senate version of the bill passed by the House of Representatives before Easter on April 4.


Marketers, Get Back to Boring


Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough.


Marketers, Get Back to Boring


Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough.


CCTV's New Year Gala Attracts Over 730 Million Viewers


China Central Television's Lunar New Year extravaganza may not be the the world's most sophisticated variety show, but it is probably the biggest, with over 730 million viewers.


Which 2009 Magazine Ads Were Tops With Young Men and Young Women?



MRI Starch Communications looked at which 2009 consumer print ads caught the attention of young men and women. Our slideshow of print ads that had the most "stopping power" among young men and women reveals there are some differences, as you might expect, but when it comes to a crisp glass of imported beer, or a close-up of a flatbread melt, apparently we aren't so different after all.

Dora the Explorer Finds Herself in High Demand


LOS ANGELES (AdAge.com) -- Dora the Explorer, Nickelodeon's cartoon preschool heroine, is turning 10 -- or should we say, diez? -- and has a host of marketing partners to help her celebrate, from State Farm to the U.S. Census.


YouTube Brings Mobile Ads to Revenue Mix


NEW YORK (AdAge.com) -- YouTube has spent the past year putting ads in every corner of the site, from big, splashy homepage ads to pre-roll, post-roll and overlays on video. But one aspect has remained curiously ad-free: its mobile site.


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DRTV Key Elements in Tough Times

Before you “change the channel,” be aware that DRTV is more than yell and sell, gut busters and cash-for-gold commercials.  Direct response television is much, much more.  Its major brands like 3M, P&G, Home Depot, Black and Decker, Bose and ING generate qualified leads, drive traffic to retail and the Web, and lift brand


Hilton Hotels Puts Creative Biz Into Review


CHICAGO (AdAge.com) -- Hilton Hotels has placed its creative advertising account in review, a spokesman said.


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