Mogulus.com launched in 2007 and is bringing some innovative technology to the net, basically providing a platform for anyone in the world to broadcast their own "TV Station" live or on demand, while even providing for multi-camera inputs/switching, graphic overlays and cell phone feeds. 

Here's what they say: "Before Mogulus, the production control room was one fixed location, and all collaborators in the process had to be in the same building. Remote cameras for communication were possible, but also expensive since they required satellite feeds.

The DRTV and Infomercial industry has had a history of scams and fast buck artists. Why? DRTV is an easy way to get immense mass media exposure (and revenues!) quickly - no matter whether you've got a legitimate product or a bogus one  And as long as I've been in the business (24 years), there's always a new article to be written with the age old Caveat Emptor warning.  As there should be. 
 

Last evening I conducted a Hawthorne Videoactive Report TV interview with John Yarrington, Publisher of Response Magazine, about his new web site www.asseenonresponsetv.com. John and Adam Carrillo, Response's National Account Executive, braved canceled flights, lost luggage and a 5 hour car trip from Chicago to Fairfield, Iowa in time for dinner and a fascinating demo of their exciting new venture. 
 

Today we're starting a Hawthorne Direct blog -- all the news and views on integrated response advertising from our Hawthorne staff, that's fit to post.