Q: How can I use online analytics tools to measure the effectiveness of my online video?

What TV Everywhere May Tell Us About Online Ads

http://www.marketingvox.com/what-tv-everywhere-may-tell-us-about-online-ads-045793/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink

"Pay Per View" Means What Americans Want to Watch

 If current media reports are correct, the next time I suggest to my wife that I really need some nifty new product I just saw on TV, I won’t hear her ask “Why?” I’ll hear my TV blurt, “Excellent! We have an app for that.”

In The New Content Economy, Consumers Want Access Not Ownership

http://paidcontent.org/article/419-in-the-new-content-economy-consumers-want-access-not-ownership/

Though conventional wisdom counsels otherwise, it’s time to argue with some customers. For ad agencies, that’s advertisers—who haven’t lately always been right. Many have gutted their ad budgets, reacting to our troubled economy with caution and fear, rather than creativity and foresight. 

5 Steps to a Manageble Video Strategy

http://www.imediaconnection.com/content/24990.asp

Google Set for Richer Advertising on Smartphones

http://adage.com/digital/article?article_id=139471

What Mobile Payments Will Mean for the Marketing World

As global ad dollars have shrunk, even the trendiest new media are feeling the pinch. Internet advertising—a rocket-fueled 23.4 billion dollar market in 2008—continues its laggard pace, down 4.4 percent during the 3rd quarter.  ROI is the new mantra for even old advertisers, much to the chagrin of an unexpected suspect: the online ad industry itself.

How to Compete with Free Products

http://www.businessinsider.com/how-to-compete-with-free-products-2009-9

Knowledge Networks: Mobile Video Skyrockets