Tim Hawthorne's blog

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Made to Measure

 Q: How can I use online analytics tools to measure the effectiveness of my online video?


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Hot News from Tim's Picks!

What TV Everywhere May Tell Us About Online Ads

http://www.marketingvox.com/what-tv-everywhere-may-tell-us-about-online-ads-045793/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink

"Pay Per View" Means What Americans Want to Watch


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The Best Click-to-Buy App: Boosting DRTV's Profile

 If current media reports are correct, the next time I suggest to my wife that I really need some nifty new product I just saw on TV, I won’t hear her ask “Why?” I’ll hear my TV blurt, “Excellent! We have an app for that.”


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TV, Mobile, Web and More - Good Reads!

In The New Content Economy, Consumers Want Access Not Ownership

http://paidcontent.org/article/419-in-the-new-content-economy-consumers-want-access-not-ownership/


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Remembering the “I” in ROI

Though conventional wisdom counsels otherwise, it’s time to argue with some customers. For ad agencies, that’s advertisers—who haven’t lately always been right. Many have gutted their ad budgets, reacting to our troubled economy with caution and fear, rather than creativity and foresight. 


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Online Video, Virtual Worlds and More - a Few Good Reads!

5 Steps to a Manageble Video Strategy

http://www.imediaconnection.com/content/24990.asp


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What's New in Mobile

Google Set for Richer Advertising on Smartphones

http://adage.com/digital/article?article_id=139471

What Mobile Payments Will Mean for the Marketing World


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Online Ad Sellers' Direct Response Grumbling Could Backfire"

As global ad dollars have shrunk, even the trendiest new media are feeling the pinch. Internet advertising—a rocket-fueled 23.4 billion dollar market in 2008—continues its laggard pace, down 4.4 percent during the 3rd quarter.  ROI is the new mantra for even old advertisers, much to the chagrin of an unexpected suspect: the online ad industry itself.


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