Tim Hawthorne's blog
Imagining a Direct Response iPad App
For advertisers, the debate about whether Apple’s iPad provides superior experiences to its iPhone or Macbook is moot. With close to two million iPads sold in the U.S. by the end of June — and more than 200,000 more units selling weekly — iPadders are a rapidly growing enough audience to target with advertising.

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Media Buying 1oh!1
The “Ohs,” the “Aughts,” the “Naughts,” the “Double Os”–seems no one is quite sure what to call or how to characterize the decade recently retired. Globalization, war on terrorism, everything Apple, reality TV, emerging BRIC economies, Web 2.0, global warming–is there a tidy zeitgeist to be found? Some suggest it was the Age of Turbulence end-capped by two major recessions: ‘01 and ‘08-’09.

Tim's Latest Recommended Reading List!
Amazon.com Now Selling More E-books Than Hardocover
http://www.dmwmedia.com/news/2010/07/20/amazoncom-now-selling-more-ebooks-hardocover
Pixazza Raises $12 Million for Commerce-Enabled Web Images
http://www.dmwmedia.com/news/2010/07/20/pixazza-raises-12-million-commerceenabled-web-images

DRTV: Unconventional Recessionary Wisdom
I have written often of DRTV’s effectiveness during economic recessions, because (unfortunately) the business cycle guarantees them. The recent malaise is the third major recession of the last twenty years, and certainly the worst. The first two forced us to author a DRTV platform for tough times, which, as we exit this downturn, is worth a revisit. Some tenets are common sense:

Tim's Latest Recommended Reading List
Hooked on Gadgets, and Paying a Mental Price
http://www.nytimes.com/2010/06/07/technology/07brain.html?partner=rss&emc=rss

Tim Hawthorne Interviewed on Fox Business Cable Network
Over the Top, or Under a Cloud?
Remember Chris Crocker? He found his fifteen minutes by whining about media negativity toward then-beleaguered Ms. Spears, imploring the haters to “leave Britney alone!” Why reminisce? Because the relentless tech-driven onslaught threatening DRTV makes me sympathize with his motivation (while cringing at the painful execution).

Tim's Latest Recommended Reading List
DRTV Finds a New Screen
http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=127227


