Tim Hawthorne's blog

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Imagining a Direct Response iPad App

 For advertisers, the debate about whether Apple’s iPad provides superior experiences to its iPhone or Macbook is moot. With close to two million iPads sold in the U.S. by the end of June — and more than 200,000 more units selling weekly — iPadders are a rapidly growing enough audience to target with advertising.


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Apple And Google Set To Capitalize (And Compete) On Internet TV


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 Full Length Shows: Shifting the Dynamics of Online Video Viewing


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Media Buying 1oh!1

The “Ohs,” the “Aughts,” the “Naughts,” the “Double Os”–seems no one is quite sure what to call or how to characterize the decade recently retired. Globalization, war on terrorism, everything Apple, reality TV, emerging BRIC economies, Web 2.0, global warming–is there a tidy zeitgeist to be found? Some suggest it was the Age of Turbulence end-capped by two major recessions: ‘01 and ‘08-’09.


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Amazon.com Now Selling More E-books Than Hardocover

http://www.dmwmedia.com/news/2010/07/20/amazoncom-now-selling-more-ebooks-hardocover

Pixazza Raises $12 Million for Commerce-Enabled Web Images

http://www.dmwmedia.com/news/2010/07/20/pixazza-raises-12-million-commerceenabled-web-images


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DRTV: Unconventional Recessionary Wisdom

I have written often of DRTV’s effectiveness during economic recessions, because (unfortunately) the business cycle guarantees them. The recent malaise is the third major recession of the last twenty years, and certainly the worst. The first two forced us to author a DRTV platform for tough times, which, as we exit this downturn, is worth a revisit. Some tenets are common sense:


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Hooked on Gadgets, and Paying a Mental Price

http://www.nytimes.com/2010/06/07/technology/07brain.html?partner=rss&emc=rss


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Tim Hawthorne Interviewed on Fox Business Cable Network


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Over the Top, or Under a Cloud?

Remember Chris Crocker? He found his fifteen minutes by whining about media negativity toward then-beleaguered Ms. Spears, imploring the haters to “leave Britney alone!” Why reminisce? Because the relentless tech-driven onslaught threatening DRTV makes me sympathize with his motivation (while cringing at the painful execution).


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