You've probably seen articles saying things like "HTML 5 will change everything," "the war between Flash and HTML5," and "HTML 5 will kill Flash." My opinion is that most of this is the same steady stream of hype that keeps the publication pipeline flowing. HTML 5 is of major importance and represents a fundamental upgrade and evolution of the foundations of the web.

Glancing at web conversion results for one of campaigns recently, it is clear that conversion traffic from different media strongly correlate with how likely the visitor is to buy both by conversion rate and  per visit value.

Long Form: highest conversion rate and per visit value.

Short Form: about half the rate and value of long form in this particular campaign.

The furor over European airspace closings because of Volcanic ash stir thoughts of balance in life. Airlines and other companies are losing huge sums of money. Travelers are angry at the inconvenience. We need to find someone to blame!

Nobody has died. No planes have crashed. Imagine the headlines and accusations if the airspace had been left open and planes crashed?

It's a good sign when I play with new toys.