Stephen Kelley's blog

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Buick Leaves Grandpa Behind, Financing Farmville, Augmented Reality Everywhere


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Hulu Ups the Ante, Interactivity with Style, Jimmy Kimmel Works Webcam


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HTML 5: Hype and Reality

You've probably seen articles saying things like "HTML 5 will change everything," "the war between Flash and HTML5," and "HTML 5 will kill Flash." My opinion is that most of this is the same steady stream of hype that keeps the publication pipeline flowing. HTML 5 is of major importance and represents a fundamental upgrade and evolution of the foundations of the web.


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Mayan Ruins in Your Living Room, Apple TV vs. Google TV, Commitment to Coupons


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Google Makes Over Tired TV, UrbanDaddy Perks Up, Happy Anniversary YouTube


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Ads In An Instant, Social Makes Registers Ring, 4Square AsksMen


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Google Translates French Food, Cable Fears Cord Cutters, Grocery Store Line Versus Couch


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Web conversion rates confirm "The More You Tell, The More You Sell"

Glancing at web conversion results for one of campaigns recently, it is clear that conversion traffic from different media strongly correlate with how likely the visitor is to buy both by conversion rate and  per visit value.

Long Form: highest conversion rate and per visit value.

Short Form: about half the rate and value of long form in this particular campaign.


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Get Rich Quick, Build to Last, or Both?

The furor over European airspace closings because of Volcanic ash stir thoughts of balance in life. Airlines and other companies are losing huge sums of money. Travelers are angry at the inconvenience. We need to find someone to blame!

Nobody has died. No planes have crashed. Imagine the headlines and accusations if the airspace had been left open and planes crashed?


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Python, Django, Ping.fm and Seesmic

It's a good sign when I play with new toys.


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