Gene Silverman's blog
A Primer on Candidates’ DRTV Opportunities
As the November election appears on the horizon, it’s my civic duty to give the candidates and their handlers a primer on how they could modernize their approach and utilize some advanced electronic direct response advertising techniques to their advantage. After all, Infomercials are the most effective and measurable form of advertising there is, so I’m being patriotic and sharing our unique marketing expertise with the candidates.
The International Home and Housewares Show in Chicago
I returned last night from the International Home and Housewares Show in Chicago, where I have been every year for the past 15 years or so. Like every year, I had client meetings, made some new contacts and ended up with sore feet. It always seems that I have one meeting after another scheduled at opposite ends of the McCormick Exhibition Halls. Next year, I will be sure to wear my sneakers! The buzz at the Housewares Show was about the turnout, which some people seemed to think was down somewhat from previous years.
