Blogs
DRTV Key Elements in Tough Times
Before you “change the channel,” be aware that DRTV is more than yell and sell, gut busters and cash-for-gold commercials. Direct response television is much, much more. Its major brands like 3M, P&G, Home Depot, Black and Decker, Bose and ING generate qualified leads, drive traffic to retail and the Web, and lift brand

- Tim Hawthorne's blog
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Display: A Medium Unsuited to the Message
With the economy in recession, and consumers examining their checking account balances more closely than ever, marketers have followed suit—spelling trouble for online display ads.

- Tim Hawthorne's blog
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Tim's top article picks for this week
20 practical predictions for the next 10 years in television
http://informitv.com/news/2010/01/01/20practicalpredictions/

- Tim Hawthorne's blog
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- 49 reads
Creating a Frenzy with Online Video Contests
- Tim Hawthorne's blog
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- 102 reads
Think You Need a 3-D Ad? Find out more from Tim's Picks - Articles I've Read Lately
Think You Need a 3-D Ad? Some Advice From Experts
http://adage.com/mediaworks/article?article_id=141395

- Tim Hawthorne's blog
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- 70 reads
Made to Measure
- Tim Hawthorne's blog
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- 128 reads
Hot News from Tim's Picks!
- Tim Hawthorne's blog
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- 84 reads
New feature for our blog - easy to embed videos
At the bottom of the blog post entry screen, you'll see a new field named Embedded Video. You should be able to cut and paste a link from any of the video sites listed in the help for this field. The system will then embed that video in your blog post. For example, I pasted the YouTube link to our most recent Videoactive report in this post: http://www.youtube.com/watch?v=Gc67jStSB68
- Stephen Kelley's blog
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- 88 reads
The Best Click-to-Buy App: Boosting DRTV's Profile
If current media reports are correct, the next time I suggest to my wife that I really need some nifty new product I just saw on TV, I won’t hear her ask “Why?” I’ll hear my TV blurt, “Excellent! We have an app for that.”

- Tim Hawthorne's blog
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- 207 reads
How to Think Like Bill Gates
I enjoyed J.D. Meier's article How to Think Like Bill Gates. Lots of other good stuff on Meier's blog.

- Stephen Kelley's blog
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- 193 reads


