Before you “change the channel,” be aware that DRTV is more than yell and sell, gut busters and cash-for-gold commercials.  Direct response television is much, much more.  Its major brands like 3M, P&G, Home Depot, Black and Decker, Bose and ING generate qualified leads, drive traffic to retail and the Web, and lift brand

With the economy in recession, and consumers examining their checking account balances more closely than ever, marketers have followed suit—spelling trouble for online display ads.

20 practical predictions for the next 10 years in television

http://informitv.com/news/2010/01/01/20practicalpredictions/

How to raise brand awareness and gain market share with online video contests!

Think You Need a 3-D Ad? Some Advice From Experts

http://adage.com/mediaworks/article?article_id=141395

 Q: How can I use online analytics tools to measure the effectiveness of my online video?

What TV Everywhere May Tell Us About Online Ads

http://www.marketingvox.com/what-tv-everywhere-may-tell-us-about-online-ads-045793/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink

"Pay Per View" Means What Americans Want to Watch

At the bottom of the blog post entry screen, you'll see a new field named Embedded Video. You should be able to cut and paste a link from any of the video sites listed in the help for this field. The system will then embed that video in your blog post. For example, I pasted the YouTube link to our most recent Videoactive report in this post: http://www.youtube.com/watch?v=Gc67jStSB68

 If current media reports are correct, the next time I suggest to my wife that I really need some nifty new product I just saw on TV, I won’t hear her ask “Why?” I’ll hear my TV blurt, “Excellent! We have an app for that.”

I enjoyed J.D. Meier's article How to Think Like Bill Gates. Lots of other good stuff on Meier's blog.