Advertising Age

Syndicate content Advertising Age - Latest News
Updated: 15 hours 19 min ago

An App Gives Parents A Taste of Abuse

Fri, 02/03/2012 - 17:37

Parents of teens get a horrifying taste of what their kids go through with a free iPhone app created by Liz Claiborne Inc.'s Love Is Not Abuse Coalition.


Categories: Advertising, News

Facebook Hires Former Levi's, Apple Exec Rebecca Van Dyck to Lead Marketing

Fri, 02/03/2012 - 16:43

Ms. Van Dyck spent the last 10 months as Levi's global CMO, where she oversaw the company's global "Go Forth" campaign.


Categories: Advertising, News

Just in Time for Super Bowl: 'The Least Interesting Man in the World'

Fri, 02/03/2012 - 13:58

Breckenridge Brewery isn't in the Super Bowl but the craft brewer is likely to get folks in Denver talking on Sunday about the latest installments in its "Truth in Beervertising" parody campaign.


Categories: Advertising, News

Art of the Super Bowl Ad: Father of Super Bowl Spots on Clydesdales, Pepsi's Best and Michael Jordan

Fri, 02/03/2012 - 13:56

Joe Pytka was behind the camera in 1992 when Cindy Crawford took that sip of Pepsi, and put Michael Jordan on the court with Bugs Bunny for "Hare Jordan."


Categories: Advertising, News

Ogilvy Working With Susan G. Komen for the Cure in PR Crisis

Fri, 02/03/2012 - 13:53
Who's the PR agency for Susan G. Komen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.


Categories: Advertising, News

Is Madonna the Worst Choice Ever for a Super Bowl Halftime Show?

Fri, 02/03/2012 - 13:24

Ad Age has been working with Networked Insights, a social-media analytics company that advises brands and agencies on media planning, to track social sentiment surrounding Madonna.


Categories: Advertising, News

Stat of the Day: Which NFL Teams Draw the Best Playoff Ratings?

Fri, 02/03/2012 - 10:40

Here's an exclusive look at which NFL teams draw the best playoff ratings with a bonus list of markets that tune in even after their team is knocked out.


Categories: Advertising, News

Are We Ever Going to Top the Greatest Super Bowl Ad of All Time?

Fri, 02/03/2012 - 10:23
If we compare the most popular Super Bowl commercials from year to year, they all fall short of the one that got this magnificent obsession going in the first place: Apple's "1984." That iconic creation still leads everyone's list of the best ever. Why haven't we taken another huge leap and topped it?


Categories: Advertising, News

Pepsi Gets Medieval With Elton John Super Bowl Spot

Fri, 02/03/2012 - 09:53

Pepsi, the choice of a new generation, may look like its going old-school in its return to the Super Bowl, what with the castle and court and all.


Categories: Advertising, News

Pre-Release Scorecard: Auto Ads Have Most Buzz Heading Into Super Bowl

Fri, 02/03/2012 - 09:49

Automakers are reaping the biggest increases in buzz among all the marketers that have released Super Bowl commercials early, according to YouGov Brand Index, a daily consumer research service.


Categories: Advertising, News

Patriots Lead Chatter, But Giants Have More True Fans In Social Media

Fri, 02/03/2012 - 09:45

Which ones have the truest fans of all? With social media we can begin to answer that question.


Categories: Advertising, News

Kia Taps Celebs for Super Bowl Spot Based on Their Social Graphs

Fri, 02/03/2012 - 08:58

Securing the services of a supermodel to wear minimal clothing is standard for a Super Bowl advertiser, but hiring her based on her social-media credentials is a sign of the times.


Categories: Advertising, News

Zing! Chevy Disses Ford in Super Bowl Spot

Fri, 02/03/2012 - 08:48

In a 60-second apocalyptic-themed Super Bowl spot that will air during the game's first quarter, GM's Chevrolet brand manages to get in a dig at cross-town rival Ford.


Categories: Advertising, News

Former MySpace, MTV Exec Nada Stirratt Joins Data Giant Acxiom

Fri, 02/03/2012 - 08:42

Former MySpace, MTV and AOL exec Nada Stirratt has a new job: she's joined former Microsoft advertising chief Scott Howe at Arkansas-based data giant Acxiom.


Categories: Advertising, News

Chrysler Will Relaunch in U.K. With Super Bowl Spot on Sky

Fri, 02/03/2012 - 06:00

The U.K. doesn't have a lot of Super Bowl fans, but Chrysler hopes to wow them on Sunday by relaunching the brand during the British broadcast of the game on Sky satellite TV.


Categories: Advertising, News

Adriana Lima Is the New Super Bowl It-Girl

Fri, 02/03/2012 - 05:30

The face of Victoria's Secret, model Adriana Lima is back in the Super Bowl -- drafted by not just one but two marketers, Kia and Teleflora, for their Big Game ads this year.


Categories: Advertising, News

The Art of the Super Bowl Ad: Bryan Buckley on Why Amateurs Make Better Doritos Spots

Fri, 02/03/2012 - 05:00

Like monkeys in your Super Bowl ads? Funny gags? Celebrities? Then you probably already love Bryan Buckley, one of the most successful and prolific Super Bowl ad directors of the past decade.


Categories: Advertising, News

Old Spice Doesn't Respect Other Brands' Personal Space

Thu, 02/02/2012 - 17:10

Old Spice is too powerful for its own good, or at least for Procter & Gamble's own good.


Categories: Advertising, News

With HuffPo Streaming Network, Tim Armstrong Doubles Down on the Brand of Arianna

Thu, 02/02/2012 - 15:23

AOL is dedicating at least 100 employees exclusively to the Huffington Post Streaming Network, said Roy Sekoff, who will head up the venture as its president.


Categories: Advertising, News

GM's Second-Quarter TV Cuts Put Spotlight on Upfront

Thu, 02/02/2012 - 14:40
General Motors said it has cut its second-quarter ad commitments to broadcast and cable, a move that suggests the climate for the next TV upfront may not be as robust as it has in the recent past.


Categories: Advertising, News

Syndicate content

Powered by Drupal, an open source content management system