Hawthorne Videoactive Report

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Updated: 2 hours 28 min ago

ConciseClick Powers Interactive Video Commerce for Nine West

Mon, 08/30/2010 - 22:35
Summary:

Los Angeles-based interactive video company, ConciseClick, said Tuesday that fashion wholesale and retail company, Nine West, has implemented its flagship "rollover-and-click" technology to showcase and drive sales of its new fall line of footwear on its Web site.

Sony working on 3-D TVs that don't need glasses

Mon, 08/30/2010 - 22:32
Summary:

Sony Corp. is working on 3-D televisions that don't need special glasses, joining a race with rival Toshiba Corp., but sees cost and technological hurdles to overcome before they can go on sale.

Apple Said to Prepare 99-Cent TV Shows to Fend Off Netflix, Hulu

Mon, 08/30/2010 - 22:30
Summary:

Apple Inc., seeking to fend off rivals such as Netflix Inc. and Hulu LLC, is in advanced talks with News Corp. to let iTunes users rent TV shows for 99 cents, said three people familiar with the plan.

Dish Promotes TV Everywhere Online

Mon, 08/30/2010 - 22:26
Summary:

Pushing its own "TV Everywhere" effort, Dish Network has started up DishOnline.com, allowing its traditional satellite programming paying customers to watch TV shows and clips online.  

Google Eyeing Pay-Per-View Movies on YouTube?

Mon, 08/30/2010 - 21:45
Summary:

Google (GOOG) is going Hollywood -- and it's using Tinsel Town's traditional nemesis, YouTube, as a way in. Google is in talks with the major movie studios about a new pay-per-view video offering based on YouTube, according to a new report in the Financial Times.  

Sears Looks To Boost Online Shoe Savvy

Mon, 08/30/2010 - 21:34
Summary:

As part of its continuing efforts to shore up its online offerings, Sears says it is launching Sears.com Shoe Experience Website, a 450-brand emporium that it will push through social marketing efforts.

Foursquare Tinkers With Game's Mechanics

Mon, 08/30/2010 - 21:31
Summary:

When Facebook launched its version of location check-ins called "Places," it seemed to put Foursquare, with its endearing badges and mayorships, in its sights. But Foursquare's founder and CEO, Dennis Crowley, thinks his location-based game app will survive "Places" and thrive as more people get accustomed to sharing their locations.

YouTube Globalization Continues with Four New Languages

Mon, 08/30/2010 - 21:21
Summary:

Google's YouTube just reached more of the planet, with Wednesday's release of native-language versions available for four more of the world's languages, for a total of 28.

Fastest Growing Car Brand in America? Buick

Tue, 08/24/2010 - 06:37
Summary:

While the focus at General Motors Co. in the last several months has been on the change to VP-Marketing Joel Ewanick, on re-shaping Chevrolet and Cadillac, and on the automaker's impending initial public offering, very quietly the Buick brand has become a driving force for the company.

Organic Blueberries to Snoop Dogg: Branded Virtual Goods Are Booming

Tue, 08/24/2010 - 06:14
Summary:

A report by social gaming platform Viximo and virtual goods platform Virtual Greats predicts that branded virtual goods (BVGs) will generate $150 million in 2013 and reach an annual revenue of $318 million by 2015.

AR Continues to Make Inroads in Magazine Publishing

Tue, 08/24/2010 - 05:58
Summary:

German magazine Sueddeutsche Zeitung's 33rd issue uses augmented reality throughout the book, giving users new multimedia content that can be accessed by a smartphone. AR provider Metaio says SZ, the magazine supplement of Germany's top newspaper, is the first publication to make an entire issue available with mobile augmented reality.

Peekaboo, I See You

Tue, 08/24/2010 - 05:56
Summary:

It sounds a little creepy, but effective. The content on a Web site that prompts people to open their wallets and spend more than $2,500 to design a closet showcasing Jimmy Choo shoes and Tory Burch shirts should give marketers a confidence boost by providing the tools to target very specific consumers.

Future of TV?

Tue, 08/24/2010 - 05:53
Summary:

Certainly TV is the largest medium still not interactive in the way that web revolutionized printed material and iPhone/Android have revolutionized mobile. While the last decade has seen massive changes in these other form factors, television has remained relatively unchanged. This article is an attempt to create a ‘news reel' of some of the events going in television and break down their collective meaning.

Apple And Google Set To Capitalize (And Compete) On Internet TV

Tue, 08/24/2010 - 05:51
Summary:

Connected TVs and set-top devices enabling consumers to view video from across the Internet on TVs could ultimately drive online video ads and marketing content budgets. The online video ad segment should grow at a 39% compounded annual growth rate (CAGR) during the next five years, becoming a more than $5 billion market by 2014, estimates analyst firm Piper Jaffray, which released a series of reports Monday related to IPTV.

Verizon to Bring FiOS TV to iPad ... Sometime

Tue, 08/24/2010 - 05:47
Summary:

Verizon is planning to take its TV programming to the iPad early next year. At a press demo of new FiOS features at the home of company CTO Shaygan Kheradpir, Verizon showed off an iPad app that would pull live streams of channels from the FiOS system.

Twitter Users Get Up Close and Personal With Brands

Mon, 08/23/2010 - 16:46
Summary:

A new study released by ExactTarget finds consumers who are active on Twitter are three times more likely to impact a brand's online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.

CBS Interactive’s TV.com enters social-TV race with Relay

Mon, 08/16/2010 - 22:24
Summary:

CBS Interactive is giving television the Foursquare treatment. The digital division is beta-testing TV.com Relay, a service that transplants Foursquare's combination of user check-ins and badge rewards from brick-and-mortar venues to TV shows.

Digital Coupons Beamed to Shoppers' Cells in the Mall

Mon, 08/16/2010 - 22:22
Summary:

Simon Property Group has teamed up with a Silicon startup, Shopkick, to give its retailers a new option with digital couponing: an application that beams offers to shoppers as they walk by the stores.

The Conversation: 'Guy Walks Across America'

Mon, 08/16/2010 - 22:20
Summary:

Can video of a man walking stop you in your tracks? For the hundreds of thousands of people who've watched the latest viral video on YouTube, the answer is an easy yes. The video, "Guy Walks Across America," is now racking up hundreds of thousands of hits, and here the young filmmakers behind the clip talked to ABC's Linsey Davis about how they made it.

Facebook Launching Official Live Streaming Channel: Facebook Live

Mon, 08/16/2010 - 22:17
Summary:

Facebook will unveil its new official live video streaming channel, Facebook Live. To kick off the launch, actress America Ferrera will stop by Facebook's headquarters in Palo Alto, California and use Facebook Live to announce details of her new movie, "The Dry Land," a Sundance Film Festival entry.

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