If history is any guide, local search offers some very important lessons that can be applied to all forms of video advertising — from brand to direct response campaigns.

Pre-roll video ads' effectiveness and user acceptability is getting a boost from 3 different research studies this week. Results were released by Break/Panache and Tremor Media and by Jupiter Research, which focused on the European market. Taken together, they are an encouraging sign for the many broadband video providers who have chosen ad-supported over paid as their business model of choice.

Yahoo! and Intel said Wednesday they hope to solve the problem of how to bring the Internet to your television by serving up bite-sized snippets--dubbed widgets--rather than the whole Internet.

More news today in the fiercely competitive video management, publishing and delivery space. KickApps, a social media platform provider and Akamai, the leading content delivery network, have announced a partnership integrating KickApps's Video Player Studio with Akamai's Stream OS video management system.

More than one-half of US search engine marketers surveyed integrated their search engine marketing (SEM) with at least one offline channel in Q2 2008, according to an iProspect-sponsored study conducted by JupiterResearch.

TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today unveiled the Top Commercial and Program Rankings for June 2008, as viewed by TiVo(R) service subscribers.

Victor Rook, an indy filmmaker who was once wrongly accused by Viacom of copyright violations, is happy a judge has reminded media companies to think twice before calling someone a pirate.

Has Facebook cracked it? Will their new suite of “Engagement Ads” be the answer to social marketers' prayers? Eight major advertisers, including Adidas, General Mills-owned Betty Crocker, and DreamWorks Pictures will be testing the first three new Facebook ad formats starting next month.

One of the most obvious ways the Web will be utilized with the Beijing Olympics is with online video coverage. In the US, NBC has teamed up with Microsoft Silverlight for 2,200 hours of live coverage

Online streaming of the Olympics has generated massive traffic for NBC, but the Games are still overwhelmingly a broadcast TV event. That take-away comes not from NBC, but Fox, which on Thursday issued an analysis of numbers that made the case that, whatever gains streaming video has made this year, online viewing is still just a tiny fraction of overall viewership.

After years of regarding pirated video on YouTube as a threat, some major media companies are having a change of heart, treating it instead as an advertising opportunity.

Before DR clients can or should be "convinced" of anything, the industry has to solve some key issues in order to make online video advertising profitable for them. Otherwise, what the client ends up facing is a series of small budget and, likely, unsuccessful test campaigns that prove to be nothing more than a waste of everyone's time.

The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87 percent, and 77 percent viewed campaigns with overlay ads for at least 15 seconds.

eMarketer predicts online video ad spending in the US will reach $505 million this year and keep climbing through at least 2013. Over the next five years, growth will peak in 2012 at 78.9% above the 2011 spending level—reaching $3.4 billion.

Internet experts in the United States said the attacks against Georgia’s Internet infrastructure began as early as July 20, with coordinated barrages of millions of requests — known as distributed denial of service, or D.D.O.S., attacks — that overloaded and effectively shut down Georgian servers.

Imagine holding all TV programming, movies and millions of user-generated videos in the palm of your hand—then add in a few spot ads. When it comes to justifying serious investments in mobile video and television advertising, marketers are struggling.

Digital advertising agency Avenue A-Razorfish wants to bring brand experiences to the "fourth screen"--a screen beyond the silver screen, TV, and computer. The term "fourth screen" is sometimes used to refer to mobile phones, but Avenue A-Razorfish has envisioned something larger: the storefront window.

A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI), titled “Responsiveness to Ads Across Media,” categorizes US adults according to the media via which they prefer to receive advertising messages.

Reports from ad:tech Chicago.

Whether you are buying video ads from a portal, publisher with multiple sites or a video ad network, there are 10 questions we recommend that you ask before committing to the buy.