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I’ve know Billy for over a decade. A wonderful man who will be missed by millions.

Click the subject title above to read Thomas Haire's article from Response This Week eNewsletter.

Great strategies for building a customer pipeline in a challenging economic climate

In January, Hyundai Motor America launched an unprecedented advertising campaign aimed at Americans in the market for a new car, but not quite sure if they could afford one. "Buy a new Hyundai now, but if you lose your job or experience another life-changing event within a year, you can give the car back," the ads stated.

I was thrilled to see Greg Smith's article in MediaWeek, Web 3.0: 'Vauge, but Exciting.' For fun, I play around with semantic web software at home in my spare time.

In their never-ending quest to figure out the best ways to get search engine attention for their Web sites, inventive marketers stumbled upon a virtual goldmine: search engines like Google frequently rank videos very high on the first page of a search’s results. Key the words “Shamwow demo” into the search engine and the first result that comes up is a link to an online AOL video, followed by two more blogTV links that put the product to the test.

I’m hardly the first to suggest that Barack Obama personifies a sea change in American politics, but I’m in a much smaller crowd suggesting that “the nation’s first” internet candidate’s marketing strategy isn’t quite as unique as we think.

The economy is bleak, and pundits and economists blame bellwether corporations. Financial institutions such as lenders and insurers are particularly vulnerable, trotted out like ducks in daily shooting galleries of congressional hearings and 24/7 cable news channels. Presumptively guilty of mismanagement, malfeasance and causing global recession, corporate reputations are in shambles.

A friend of mine commented that in the DRTV spots he'd seen recently, product price points seemed unusually low. "Makes sense in a rotten economy," he concluded.

There’s been an odd little blip in the blogosphere lately. Adland, it seems, is offended by fat.

A recent Advertising Age article (subscription required) bemoans a proliferation of “belly fat” banners that are cropping up increasingly online. Published by “some of the web's shadiest advertisers,” more and more websites are apparently so revenue-starved that gluttony is newly enticing.

Companies turn to social networking sites to find out what their customers want